Nov 15 | 2018
Global cosmetics and personal care sector is growing at an annual rate of 4%. The volume of the sector, which reached 500 billion dollars worldwide in 2017, has exceeded 11 billion TL in Turkey.
Turkey’s cosmetic imports reached 719.89 million dollars within the first 9 months of this year. Make-up products were the most imported products of the sector with a volume of 225.41 million dollars. Make-up products were respectively followed by hair products and perfumes.
According to the data by the Turkish Statistical Institute (TÜİK), imports of cosmetic products such as make-up and skin care products, perfumes and deodorants, hair products, manicure and pedicure products, body lotions, creams, oils and depilatories increased by 16.27% in January-June compared to the same period of last year and reached 269.225.408 dollars.
As of the end of June, Turkey imported most of its cosmetic products from France with a volume of 64.4 million dollars. France was followed by Germany with 48 million dollars, Poland with 32.1 million dollars, Italy with 20.3 million dollars, and the USA with 15.9 million dollars.
Within the first 9 months of 2018, the cosmetics sector scored exports worth 1,141.88 million dollars. According to the data by TÜİK, most exported products were diapers and other sanitary products with a volume of 460.94 million dollars. Diapers were respectively followed by wet wipes, toothpaste, and care products.
The Humble Co enters the Turkish market
Sunrino Cosmetics has entered the Turkish market with Humble Brush, the renowned Swedish oral care brand.
Humble Brush, which has 7 different products in the category of personal care products, first entered the Turkish market with their bamboo toothbrushes. After receiving a great deal of attention, they also released toothpaste, bamboo containers, and bamboo cotton buds in a short period of time. Humble Brush has stated that in 2019 they will be adding gums, dental flosses, and bamboo straws to their product range offered in Turkey.
Noel Abdayem, Founder and CEO of The Humble Co: “Turkey is a land of opportunity and our investment plans here are rather long-term. According to our research, the oral health and care market in Turkey scored a growth of approximately 35% within the last 5 years. The sector’s potential in Turkey is very exciting for us. We are now active in the Turkish market.”