20-22 June, 2019

15th International Cosmetics, Beauty, Hair Exhibition
IFM / Istanbul Expo Center, Turkey


21 April 2017

Countdown to BeautyEurasia 2017 has begun!

The beauty and cosmetics sector opens up to Eurasia with BeautyEurasia.

Countdown to BeautyEurasia 2017 has begun!

13th International Cosmetics, Beauty and Hairdressing Exhibition - BeautyEurasia will be held at Istanbul Expo Center on April 27 - 29, 2017.

BeautyEurasia, one of the leading cosmetic exhibitions in the world, will bring the sector together for the 13th time in Istanbul Expo Center on 27-29 April. BeautyEurasia prepared to host 450 exhibitors and over 10,000 professional visitors from over 36 countries which is the biggest cosmetic exhibition in Eurasia region, will host many countries including Russia, Ukraine, Commonwealth of Independent States, Eastern Europe, North Africa, United Arab Emirates and Iran.

13th BeautyEurasia - International Cosmetics, Beauty and Hairdressing Exhibiton, organized by Platform International Exhibitions, which is among the group companies of ITE Turkey that organizes leading exhibitions in the leading sectors of Turkey, will meet with its visitors. The exhibition, which will bring together the products, services and technologies of international producers and suppliers from all around the world between April 27th and 29th, is the most important business and business development platform of the Eurasia region in the cosmetics sector.

Turkey Operations Group Director Muharrem Tunca stated that the 11 exhibitions in the field of beauty and cosmetics held by ITE Group in 9 countries, are the best ones in their regions and added: “The ITE Group has special expertise in this area. We are trying to bring new customers to the sector by combining our 13 years of experience and expertise in Turkey and the Eurasia region with Group’s current powerful global network The cosmetics sector in Turkey is a vibrant and dynamic sector... In 2015, the Turkish cosmetics sector achieved a business volume of 8.6 billion TL. In 2016, it is estimated that this number is about 10 billion TL. Research shows that the number of companies offering cosmetics to the market is around 4,500 as of 2016... About 1,500 of them are manufacturers. This is also an indication of the importance of the sector for our country’s economy...

Cosmetics and beauty sector in our country is among the growing sectors. Factors such as increasing importance of beauty and care, efforts on keeping the youth, women taking more active role in work and social life and youthful population provide stability in the development of this sector in our country. BeautyEurasia is also trying to create a new business environment for the sector by combining the dynamics of the industry with the positive atmosphere of the exhibition.

BeautyEurasia, one of the most important gates opened to the giant Eurasia market, offers its exhibitors great export potential for Turkey and Eurasia Region markets. Particularly the participation of manufacturers and exporters with market targets covering these countries is important for the new commercial partnerships that can be born. In addition, the exhibition will host a large number of cosmetics chains, wholesalers and retailers from Africa, the Middle East, Central Asia and the Far East, which are among the world's target markets.


More dynamic exhibition with the “International Buyer Delegation Program” ...

The exhibition, which will provide exhibitors and visitors with new market and business opportunities through the “International Buyer Delegation Program”, which will be realized with the support of the Ministry of Economy within the scope of the exhibition, and will host many countries with VIP International Buyer Delegation Program including Azerbaijan, Albania, Bulgaria, Kosovo, Uzbekistan, Pakistan, Russia and Oman. The program will aim to develop new purchasing, business, business development and partnership opportunities for sector representatives on an international level.



Exclusive and colorful hair shows in BeautyEurasia…

BeautyEurasia will host colorful hair shows for 3 days. Arca Acar Cut Color Factory Academy Show Team and Pivot Point Turkey Show Team will add color to the exhibition with their surprise hair shows. In addition, Chambers of Barbers and Hairdressers and Vocational Training Centers participating from different cities will take part in the exhibition with interesting hair shows.


13th International Cosmetics, Beauty and Hair Exhibition – BeautyEurasia, which is the biggest cosmetics gathering of the Eurasia Region, will take place on April 27 – 29, 2017 at Istanbul Expo Center in Hall 9 and Hall 10 with the attendance of beauty and cosmetics experts, decision makers, executives, buyers and other professional visitors.