10,000 professionals gather in Istanbul for BeautyEurasia 2018

This year’s BeautyEurasia 2018, which took place from 12-14 April at Istanbul’s Expo Center, proved to be an outstanding hit.

As the leading event of its kind in Turkey and the surrounding Eurasian region, each year BeautyEurasia attracts prominent personal care and cosmetics brands, and this year was no different, with 280 brands from 23 countries showcasing their products.

Among leading companies was fashion designer Ivana Sert, who promoted her new Heart Breaker lipsticks for her eponymous brand. Ivana Sert also shared her beauty secrets and trends at a session on day two as part of the event’s business programme.

Keen to discover the latest new products and industry developments, 10,090 visitors from 99 countries attended the show, which is a rise of 35% compared to the 2017 event. The show also saw a 28% rise in international visitors.

Throughout the three-day exhibition, many pressing industry issues were discussed in detail at panels and sessions. Topics included beauty trends, brand sustainability, franchising and retail chain opportunities, and fighting illegal cosmetic products. The vibrant hair shows, which took place on the last day of the exhibition, also attracted a lot of attention from visitors.

A key B2B event

Strengthening its position as a key B2B event, BeautyEurasia 2018 featured a new VIP Hosted Buyer Programme to provide an efficient networking opportunity for manufacturers and suppliers, which took place alongside the Foreign Hosted Buyer Programme hosted by the Turkish Ministry of Economy.

Commenting on the event, Exhibition Director Filiz Mehmedova said, “At ITE Turkey, our goal is to contribute to the improvement of the sector. In this context, BeautyEurasia 2018 helped create new international business development, buying, business and collaboration opportunities for representatives of the cosmetics sector, as well as bringing together the leaders of the industry.

“The VIP Hosted Buyer Programme offered the opportunity to find new suppliers, develop partnerships and business by coming together with many international and high-end buyers. Various VIP buyers from Turkey, the CIS, the Middle East, Europe and Latin America took part. In this context, we believe that we had a very effective exhibition. We’ve already begun working on the next edition with our team.”

See you at BeautyEurasia 2019!