BeautyEurasia 2018 to bolster B2B visitors

Traditionally a combined B2C and B2B format trade show, in 2018, BeautyEurasia will focus on B2B visitors.

This move is expected to improve the visitor quality for exhibitors by attracting more industry professionals and fewer end consumers. This will enable exhibitors to meet and spend more time in negotiations with distributors, buyers, and retailers.

Beauty industry professionals will be sent hard- and soft-copy invitations to BeautyEurasia 2018 via the event’s partners and exhibitors, encouraging them to register online for a free e-ticket.

In order to limit the access of end consumers, visitors will be charged an admission fee when registering onsite.

A VIP Hosted Buyers Programme will also take place to facilitate business meetings and negotiations.

BeautyEurasia Director, Filiz Mehmedova explains, “In focusing our efforts on attracting buyers from supermarkets, retail chains, and cosmetics stores, we are confident that the commercial effect of BeautyEurasia will improve for all exhibitors. We are urging our partners and exhibitors to promote their participation and send invitations to their contacts of buyers and partners in the industry.”