Virtual Meeting Series Will Lead Global Partnership Opportunities For The Exhibitors

Supporting the commercial activities of its exhibitors throughout the year with its "Safe Trade, 365-Day Exhibition" strategy, Hyve Group brings together exhibitors with global buyers prior to the BeautyEurasia, which will be held on June 16 - 18, 2021

Bringing together personal care products & cosmetics, the leading sectoral collaboration platform, BeautyEurasia, is preparing to open doors between June 16 - 18, 2021 at Istanbul Expo Center (IFM) and bring the domestic exhibitors and international hosted buyers together with hybrid approaches.
While prioritizing physical interaction, exhibition industry, one of the leading platforms for national and international trade, continues to support local, regional, and global economies with its “Safe Trade, 365-day Exhibition” strategy with hybrid applications through which digital and traditional platforms are integrated.
BeautyEurasia exhibitors come together with global buyers during digital gatherings series on February 23-25, before the exhibition starts at IFM. Sectoral webinars, VIP hosted buyers program presentations and virtual B2B meetings will be held during the BeautyEurasia Webinar Series digital gatherings. The Webinar series will last for 3 days and will be held through Big Marker and Hyve Connect platforms.


 Create Your Roadmap with Webinar Series Held on February 23!
The webinar series, organized with the aim of spreading trade opportunities and sectoral data flow to the whole year, will start on February 23. In his opening speech, Kemal Ülgen, Hyve Group Regional Director, will share with the exhibitors' up-to-date information on digital transformation in the sector, government incentives of exhibitions in the beauty, cosmetics, and personal care industry, the privileges BeautyEurasia offers to exhibitor companies, and the measures to be implemented in the exhibition following the COVID-19 pandemic. Economist Can Fuat Gürlesel PhD, who will take the floor afterwards, will present a roadmap to sector representatives by providing an economic analysis across the sector and outlining opportunities for 2021 in terms of exports and international markets.
In the final session of the webinar series, BeautyEurasia exhibitors will share their projections and experiences on brand management and new ways of doing business in the sector in times of crisis. Jalal Albajalan, Founder of Bandido Cosmetics, B'IOTA Laboratories EMEA-EU Marketing & Sales Manager, Uluç Küçükalkar, and 1K Kimya Chairperson of the Board, Chemist Sevginar Baştekin, whose success is recognized by multiple awards will meet the audience at the session moderated by TV presenter & writer Cansu Canan Özgen. BeautyEurasia Webinar Series: 2021 Roadmap will be published on Big Marker, one of the most advanced platforms for webinars and virtual conferences. For additional information on the event series, which is open to visitors, exhibitors, and to sign up for free please click:

February 24: VIP Hosted Buyer Promotion Day
BeautyEurasia, which enables leading companies in the sector to establish fast and effective connections and meet the right customers and suppliers, will introduce the international decision-making authorities featured in the Hosted Buyers Program to the exhibitors before the exhibition.
In this virtual promotion day, which is designed to learn about the business customs of different countries and benefit from the market subtlety knowledge of buyers to find opportunities to do business with the hosted buyers, the exhibitor companies will learn about the product groups that buyers are interested in and the issues they pay attention to while concluding purchase agreements and will get new opportunities to build new business relationships.
The opening event of the February 24 promotion day, the webinar “Learning the Business Habits of Hosted Buyers”, where purchasing agents of domestic and international companies will participate as speakers. Hepsiburada Group Director, Mazhar Özsoy, and Watsons Turkey Head of Category Saliha Gül will come together with the exhibitors at the session moderated by Hyve Group Head of Content & Events Department, Zeynep Gülşen.
After the opening webinar, the buyers from the VIP Hosted Buyers will introduce themselves and their companies, and briefly describe their product groups and their expectations from the exhibition and meet BeautyEurasia exhibitors.
As part of the Hosted Buyer Program, 30 buyers from a total of 23 countries including France, Lebanon, Colombia, Spain, Georgia, Bulgaria, Azerbaijan, Tajikistan, Bosnia and Herzegovina, Bahrain, Suriname, India, Pakistan, Netherlands, Palestine, Serbia, Malaysia, Ukraine, Ghana, Tunisia, and Morocco will be represented.
BeautyEurasia VIP Hosted Buyer Program Promotion Day, which will be open only to exhibitors, will be held through BigMarker video conference.
After this mutual video meeting, the exhibitors will get to know the buyers they want to meet and organize one-on-one meetings through Hyve Connect for virtual B2B meetings to be held on February 25.
For more information and sign up free for VIP Hosted Buyers Program Promotion Day on 24 February:

Increase Your Business Volume via Virtual B2B Meetings on February 25

After the introduction of decision-makers in the Hosted Buyers Program of BeautyEurasia, exhibitors will be able to develop business by establishing long-term relationships with their new connections.
These virtual B2B meetings, which will be held on February 25 through the Hyve Connect application developed by Hyve Group to hold B2B meetings, will present an opportunity to meet important buyers from different parts of the world before the exhibition digitally, to increase export volume, to keep business going throughout the year. Hyve Connect App can be downloaded from Apple Store or Google Play for free.