19th BeautyEurasia Brings Over 600 Hosted Buyers to Istanbul!
The 19th International Cosmetics, Beauty and Hair Exhibition – BeautyEurasia will be held at the Istanbul Expo Center from June 12 to 14, 2024.
BeautyEurasia, the 19th International Cosmetics, Beauty and Hair Exhibition, which will take place this year, continues to attract great attention as a leading sector and collaboration platform.
Preparations for BeautyEurasia, one of the largest cosmetics exhibitions in Türkiye and Eurasia , which will host hundreds of exhibitors from all over the world, are in full swing, aiming to bring together thousands of exhibitors and buyers. The exhibition aims to provide exhibitors a broad perspective on the sectoral development by presenting the new and innovative products of brands that have a corner on the sector.
BeautyEurasia, the largest International Cosmetics, Beauty and Hair Exhibition in Eurasia, where representatives of the cosmetics and personal care sectors meet, attracted great attention from visitors and exhibitors last year. BeautyEurasia, which hosted 453 exhibitors from 27 countries and over 600 professional buyers from 82 countries, with a total of 5,387 international visitors, will be the meeting point of sector leaders this year as well.
BeautyEurasia, attended by many of the world's leading exclusive cosmetics and beauty brands are, increased the number of visitors by 14% last year compared to the previous one and hosted a total of 19,799 visitors from 128 countries, 27% of which were international visitors. The participation rate of foreign visitors to the exhibition also increased by 10% compared to the previous year.
While the 19th International Cosmetics, Beauty and Hair Exhibition, BeautyEurasia, the largest cosmetics exhibition in the Eurasia Region, continues its work without slowing down, %55 of the booths that are put up for sale have been sold so far. BeautyEurasia, which brings together the products, services and technologies of manufacturers and suppliers from around the world, will offer new ideas with the events to be held and feel the pulse of the sector with new products to be introduced.
Organized by ICA Events, which arranges exhibitions for leading sectors of the Turkish economy and being one of the most important gateways to the Eurasia market, BeautyEurasia will host numerous countries, especially Italy, Korea, Japan, Bulgaria, India, Pakistan, Greece, Poland, Ukraine, Iran, Turkmenistan and Taiwan.
This year important companies such as Organika, Predo Sağlık Ürünleri A.Ş., Tat Kimya Sabun A.Ş., Halk Hijyenik Ürünler Det. San. Ve Tic.A.Ş., Enka Hijyen San. Ve Tic A.Ş., Peros Kimya Kağıt Hij. Ürn. Det. Tem. San.Ve Tic. A.Ş., Dinamo Kozmetik Ve Tekstil Dış Tic. A.Ş., Morfose Kişisel Bakım Ve Kozmetik Ürünleri San. Tic. A.Ş., Çarşıbaşı Kozmetik Tekstil Limited Şirketi – Pierre Cardin and Heinz Glas have already taken their place in the exhibition.
BeautyEurasia Event Director Filiz Mehmedova, noting the high demand for the exhibition, said: “We contributed to the development of the sector and the economy by hosting 19,799 visitors from 128 countries last year in BeautyEurasia, which has been Türkiye's most important cosmetics exhibition for 18 years. BeautyEurasia, which hosts new export opportunities, has received very strong demand and interest also this year, especially from overseas.”
Emphasizing that cosmetics exports increased in all product groups, mainly in cleaning and hygiene products, Mehmedova said: “In the first nine months of 2023 exports of cosmetic products increased by 21.6 percent compared to the same period last year, reaching $2.1 billion. Cosmetics exports increased in all product groups in the first nine months. Cleaning and hygiene products exports, the highest exports, increased by 15.6 percent in the first half, reaching $734.8 million, while baby hygiene products exports increased by 22.6 percent, hitting $598.3 million. Hair care products exports increased by 17.2 percent, personal care products exports increased by 46.3 percent while perfumes and deodorants exports increased by 37.8 percent. We underwent an increase in demand and exports across product groups in the first nine months of 2023. While Türkiye stands out in cosmetics sector as a prominent manufacturing country, the demand for additional supply remains high. The cosmetics sector achieved an export increase in the first nine months of 2023 compared to Türkiye’s exports in general and above the average of many sectors. With the acceleration of cosmetics exports in the third quarter of this year, we foresee that BeautyEurasia will continue to create new business, partnership and export opportunities for Türkiye also this year with its strong regional network.”
BeautyEurasia, the 19th International Cosmetics, Beauty and Hair Exhibition, which will take place this year, continues to attract great attention as a leading sector and collaboration platform.
Preparations for BeautyEurasia, one of the largest cosmetics exhibitions in Türkiye and Eurasia , which will host hundreds of exhibitors from all over the world, are in full swing, aiming to bring together thousands of exhibitors and buyers. The exhibition aims to provide exhibitors a broad perspective on the sectoral development by presenting the new and innovative products of brands that have a corner on the sector.
BeautyEurasia, the largest International Cosmetics, Beauty and Hair Exhibition in Eurasia, where representatives of the cosmetics and personal care sectors meet, attracted great attention from visitors and exhibitors last year. BeautyEurasia, which hosted 453 exhibitors from 27 countries and over 600 professional buyers from 82 countries, with a total of 5,387 international visitors, will be the meeting point of sector leaders this year as well.
BeautyEurasia, attended by many of the world's leading exclusive cosmetics and beauty brands are, increased the number of visitors by 14% last year compared to the previous one and hosted a total of 19,799 visitors from 128 countries, 27% of which were international visitors. The participation rate of foreign visitors to the exhibition also increased by 10% compared to the previous year.
While the 19th International Cosmetics, Beauty and Hair Exhibition, BeautyEurasia, the largest cosmetics exhibition in the Eurasia Region, continues its work without slowing down, %55 of the booths that are put up for sale have been sold so far. BeautyEurasia, which brings together the products, services and technologies of manufacturers and suppliers from around the world, will offer new ideas with the events to be held and feel the pulse of the sector with new products to be introduced.
Organized by ICA Events, which arranges exhibitions for leading sectors of the Turkish economy and being one of the most important gateways to the Eurasia market, BeautyEurasia will host numerous countries, especially Italy, Korea, Japan, Bulgaria, India, Pakistan, Greece, Poland, Ukraine, Iran, Turkmenistan and Taiwan.
This year important companies such as Organika, Predo Sağlık Ürünleri A.Ş., Tat Kimya Sabun A.Ş., Halk Hijyenik Ürünler Det. San. Ve Tic.A.Ş., Enka Hijyen San. Ve Tic A.Ş., Peros Kimya Kağıt Hij. Ürn. Det. Tem. San.Ve Tic. A.Ş., Dinamo Kozmetik Ve Tekstil Dış Tic. A.Ş., Morfose Kişisel Bakım Ve Kozmetik Ürünleri San. Tic. A.Ş., Çarşıbaşı Kozmetik Tekstil Limited Şirketi – Pierre Cardin and Heinz Glas have already taken their place in the exhibition.
BeautyEurasia Event Director Filiz Mehmedova, noting the high demand for the exhibition, said: “We contributed to the development of the sector and the economy by hosting 19,799 visitors from 128 countries last year in BeautyEurasia, which has been Türkiye's most important cosmetics exhibition for 18 years. BeautyEurasia, which hosts new export opportunities, has received very strong demand and interest also this year, especially from overseas.”
Emphasizing that cosmetics exports increased in all product groups, mainly in cleaning and hygiene products, Mehmedova said: “In the first nine months of 2023 exports of cosmetic products increased by 21.6 percent compared to the same period last year, reaching $2.1 billion. Cosmetics exports increased in all product groups in the first nine months. Cleaning and hygiene products exports, the highest exports, increased by 15.6 percent in the first half, reaching $734.8 million, while baby hygiene products exports increased by 22.6 percent, hitting $598.3 million. Hair care products exports increased by 17.2 percent, personal care products exports increased by 46.3 percent while perfumes and deodorants exports increased by 37.8 percent. We underwent an increase in demand and exports across product groups in the first nine months of 2023. While Türkiye stands out in cosmetics sector as a prominent manufacturing country, the demand for additional supply remains high. The cosmetics sector achieved an export increase in the first nine months of 2023 compared to Türkiye’s exports in general and above the average of many sectors. With the acceleration of cosmetics exports in the third quarter of this year, we foresee that BeautyEurasia will continue to create new business, partnership and export opportunities for Türkiye also this year with its strong regional network.”