Why Exhibit? | BeautyEurasia: International Beauty & Cosmetics Exhibition

2 - 4 September 2026 • IFM (Istanbul Expo Center)

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Why Exhibit?

Why Participate?

BeautyEurasia, the international beauty exhibition in Eurasia, opens the doors to global success in the cosmetics sector.

Hear from Our Exhibitors at the 20th BeautyEurasia

13,314

Visitors

500+

Hosted Buyers

114

Countries

5,000+

Meetings Held

International Beauty, Cosmetics, and Hair Care Exhibition

As the number one choice for industry professionals in the Eurasian region, BeautyEurasia is not just an exhibition, but one of the most strategic stops on the global cosmetics exhibition calendar. Organized in Istanbul, this massive event is the most comprehensive trading platform bringing together manufacturers, suppliers, and buyers from Turkey and around the world.

When it comes to a beauty exhibition, the first name that comes to mind is BeautyEurasia; it hosts a wide range of products from hair care products to perfumery, dermocosmetics to packaging solutions. You should take your place on this platform to follow industry innovations and stay one step ahead of your competitors.

The Heart of the Cosmetics Industry Beats Here

As a gateway to the world`s fastest-growing markets, BeautyEurasia offers unique business opportunities to its participants. In an international cosmetics exhibition atmosphere, you have the chance to introduce your brand to the right target audience and export to global markets. Especially regarding Private Label and raw material supply, the region`s most productive meetings take place here.

Strategic Partnerships and Networking

Don`t just exhibit products; also meet the leaders shaping the future of the industry. The BeautyEurasia beauty exhibition hosts thousands of professional hosted buyers from Africa, the Middle East, Central Asia, and the Far East. In this way, you can multiply your business volume and confidently enter new markets through B2B meetings held during the fair.

What Do You Gain by Participating in BeautyEurasia?

  • Global Reach: Communicate directly with purchasing delegations and international cosmetics exhibition visitors from all over the world.
  • Instant Feedback: Present your newest products to thousands of professionals and accelerate your product development processes by receiving instant feedback from potential customers.
  • Market Dominance: Strengthen your strategies by observing trends, consumer habits, and competitor analysis in the Turkey and Eurasia beauty exhibition market on-site.
  • New Business Partnerships: Establish lasting commercial relationships with the industry`s leading manufacturers, distributors, and retail chains.
  • Brand Awareness: Strengthen your brand image and increase your visibility by taking part in the industry`s most prestigious platform.

EXHIBITOR TESTIMONIALS

"It is an important fair for our country, allowing us to host all our visitors and meet with companies from which we supply many products."

MG International Fragrance Company

"We have been participating in the fair for 5 years to contribute to the promotion of our brand. We are very pleased, especially in terms of foreign visitors."

Murat Ural Lilafix Cosmetics

"BeautyEurasia is a very important exhibition. Many companies from Asia and Europe participate. Its contribution to our sales is very significant."

Nejdet Dursun Director, Kozmar Cosmetics

SUPPORT