2 - 4 September 2026 • IFM (Istanbul Expo Center)
BeautyEurasia, the international beauty exhibition in Eurasia, opens the doors to global success in the cosmetics sector.
Hear from Our Exhibitors at the 20th BeautyEurasia
Visitors
Hosted Buyers
Countries
Meetings Held
As one of the number one choice for industry professionals in the Eurasian region, BeautyEurasia is not just an exhibition, but one of the most strategic stops on the global cosmetics exhibition calendar. Organized in Istanbul, this massive event is the most comprehensive trading platform bringing together manufacturers, suppliers, and buyers from Turkey and around the world. When it comes to a beauty exhibition, the first name that comes to mind is BeautyEurasia; it hosts a wide range of products from hair care products to perfumery, dermocosmetics to packaging solutions. You should take your place on this platform to follow industry innovations and stay one step ahead of your competitors.
As a gateway to the world`s fastest-growing markets, BeautyEurasia offers unique business opportunities to its participants. In an international cosmetics exhibition atmosphere, you have the chance to introduce your brand to the right target audience and export to global markets. Especially regarding Private Label and raw material supply, the region`s most productive meetings take place here.
Don`t just exhibit products; also meet the leaders shaping the future of the industry. The BeautyEurasia beauty exhibition hosts thousands of professional hosted buyers from Africa, the Middle East, Central Asia, and the Far East. In this way, you can multiply your business volume and confidently enter new markets through B2B meetings held during the exhibition
We hosted a large number of VIP buyer delegations. Both the meetings scheduled in advance through the matchmaking application and the visitors who came to our stand after initial introductions resulted in many in-depth discussions. We held separate meetings with distributors, manufacturers, wholesale buyer delegations, and supermarket chains. We believe we achieved a strong return on our investment and plan to participate again next year.
BeautyEurasia was our preferred exhibition due to its long-established position as one of the oldest fairs in the industry. On the first day of BeautyEurasia 2025, we held 7–8 highly qualified business meetings. We connected with professionals from the Middle East, Saudi Arabia, Kazakhstan, Russia, Colombia, and Indonesia. Any company that has not yet reached market maturity should definitely be present at BeautyEurasia. We look forward to meeting again at BeautyEurasia 2026.
The first day of the exhibition was extremely busy for us. We received strong demand from Africa, Europe, and Asia. The visitor profile was highly professional and at VIP level. We were very satisfied with the overall experience. BeautyEurasia is an exhibition that delivers a strong return on investment. We definitely plan to participate again next year.
