Market Insights

28 March 2018

Why you need to be at BeautyEurasia 2018

Discover fresh companies offering the latest products BeautyEurasia will bring together hundreds of companies and brands showcasing their latest products, developments, and services. This is your chance to discover products from over 270 exhibitors from 24 countries. Only BeautyEurasia is able to bring such a large scale...

21 March 2018

Exciting business events lined up for Beauty Eurasia 2018

With the beauty market becoming ever-more competitive, professionals must stay abreast of the key trends and pressing issues facing the industry. The BeautyEurasia team has therefore curated a programme of valuable events to bring professionals together to tackle key issues in the development of the industry. What...

20 February 2018

International trade on the rise for Turkey’s personal care and cosmetics industry

Growth was seen in almost every sub-sector of the market between January-November 2017, while exports rose a modest 1.8% year-on-year to reach $1.4bn, imports rose 3.8% to reach $923 million. These are particularly positive results for international suppliers aiming to increase their share of this promising market. ...

18 January 2018

The male grooming market in Turkey

Europe, followed by North America and Asia Pacific, account for the largest shares in the global men’s grooming market. Turkey is following suit with male grooming an established sub-sector of the personal care industry in Turkey. Many brands are now targeting this previously un-tapped market with face wash, moisturiser...

5 January 2018

VIP Hosted Buyer Programme to be introduced at BeautyEurasia 2018

The event is an efficient networking opportunity designed to boost the commercial effect of exhibiting at BeautyEurasia 2018. By bringing together manufacturers and suppliers and a large group of international high-profile buyers, the programme offers new procurement, business development, and partnership opportunities...

20 December 2017

Why exhibit at Beauty Eurasia 2018?

A healthy market Turkey’s personal care and cosmetics market has continued its upward trend in 2017 despite wider economic issues in the country. In 2016, Global Healthcare Technologies estimated the market at $3.1 bn, with imports amounting to $2.48 bn. Demand has remained strong and this indicates a potential to...

29 November 2017

The rise of mono-brand beauty retailers in Turkey

The norm for clothing brands, Western clothing companies using the mono method have long been on the Turkish market: Cesare Attolini, Beymen, Armani Jeans, and Converse (which opened its first European mono-brand store in the Beyoğlu area of Istanbul in 2011). In line with the wider global trend, however, beauty brands...

27 October 2017

What’s the situation in Turkey’s personal care and cosmetics industry?

In 2016, Global Healthcare Technologies estimated the market at $3.1 bn, with imports amounting to $2.48 bn. Although the Turkish economy has struggled recently due to geopolitical issues, the personal care and cosmetics sector has remained buoyant. What’s driving the industry? Changing perceptions towards grooming...