29 November 2017
The rise of mono-brand beauty retailers in Turkey
The norm for clothing brands, Western clothing companies using the mono method have long been on the Turkish market: Cesare Attolini, Beymen, Armani Jeans, and Converse (which opened its first European mono-brand store in the Beyoğlu area of Istanbul in 2011).
In line with the wider global trend, however, beauty brands...