BeautyEurasia 2026 Set to Welcome the Global Beauty Industry in Istanbul
As business models in the global beauty and cosmetics industry continue to evolve toward more focused and value-driven structures, BeautyEurasia is further strengthening its position as one of the leading international trade platforms in the Eurasian region. BeautyEurasia 2026 will take place on 2–4 September 2026 at the Istanbul Expo Center (IFM).
With more than two decades of industry experience, BeautyEurasia stands out not only for its scale, but also for the qualified business connections, targeted B2B meetings, and high commercial efficiency it offers. By combining international reach with regional market expertise, the exhibition creates a strong ground for impactful business partnerships within the industry. effective business partnerships
Strong Results from the 20th Edition
The 20th edition, held in 2025, once again demonstrated BeautyEurasia’s international influence. Despite global economic fluctuations, the exhibition recorded a 40% increase in visitor numbers compared to the previous year.
A total of 13,314 professional visitors from 114 countries attended the exhibition, while the international visitor ratio reached 26%. In addition, 302 exhibitors from 23 countries and 547 brands showcased their latest innovations in cosmetics, beauty, hair care, packaging, raw materials, hygiene, and private label sectors.
Real Business Through B2B Meetings
Beyond being a traditional product showcase, BeautyEurasia serves as a platform that delivers measurable business results. During the 2025 edition, more than 5,300 B2B meetings were held, enabling direct business connections between exhibitors and international buyers.
As part of the VIP Hosted Buyer Programme, more than 600 high-level buyers from 69 countries were invited to the exhibition, where they conducted one-to-one meetings with exhibiting companies. The programme made a significant contribution to the development of long-term commercial partnerships.
A Qualified and Global Visitor Profile
BeautyEurasia attracted strong international participation from the Middle East, Europe, Asia-Pacific, CIS and Central Asia, Africa, the Balkans, and the Americas. The United Arab Emirates, the United Kingdom, China, India, Bulgaria, and the Netherlands were among the countries with the highest number of visitors.
Industry professionals visiting the exhibition included importers, distributors, manufacturers, brand owners, beauty salons and SPA operators, cosmetics retail chains, online sales channels, and private label buyers.
Looking Ahead to BeautyEurasia 2026
Maintaining its quality-focused approach, BeautyEurasia 2026 will continue to serve as a strategic meeting point for industry professionals aiming to expand into the Turkish, Eurasian, Middle Eastern, Balkan, and CIS markets.
With more than two decades of industry experience, BeautyEurasia stands out not only for its scale, but also for the qualified business connections, targeted B2B meetings, and high commercial efficiency it offers. By combining international reach with regional market expertise, the exhibition creates a strong ground for impactful business partnerships within the industry. effective business partnerships
Strong Results from the 20th Edition
The 20th edition, held in 2025, once again demonstrated BeautyEurasia’s international influence. Despite global economic fluctuations, the exhibition recorded a 40% increase in visitor numbers compared to the previous year.
A total of 13,314 professional visitors from 114 countries attended the exhibition, while the international visitor ratio reached 26%. In addition, 302 exhibitors from 23 countries and 547 brands showcased their latest innovations in cosmetics, beauty, hair care, packaging, raw materials, hygiene, and private label sectors.
Real Business Through B2B Meetings
Beyond being a traditional product showcase, BeautyEurasia serves as a platform that delivers measurable business results. During the 2025 edition, more than 5,300 B2B meetings were held, enabling direct business connections between exhibitors and international buyers.
As part of the VIP Hosted Buyer Programme, more than 600 high-level buyers from 69 countries were invited to the exhibition, where they conducted one-to-one meetings with exhibiting companies. The programme made a significant contribution to the development of long-term commercial partnerships.
A Qualified and Global Visitor Profile
BeautyEurasia attracted strong international participation from the Middle East, Europe, Asia-Pacific, CIS and Central Asia, Africa, the Balkans, and the Americas. The United Arab Emirates, the United Kingdom, China, India, Bulgaria, and the Netherlands were among the countries with the highest number of visitors.
Industry professionals visiting the exhibition included importers, distributors, manufacturers, brand owners, beauty salons and SPA operators, cosmetics retail chains, online sales channels, and private label buyers.
Looking Ahead to BeautyEurasia 2026
Maintaining its quality-focused approach, BeautyEurasia 2026 will continue to serve as a strategic meeting point for industry professionals aiming to expand into the Turkish, Eurasian, Middle Eastern, Balkan, and CIS markets.