The Countdown Has Begun for BeautyEurasia 2026: The Beauty Industry Meets in Istanbul on 2–4 September
One of the leading international beauty exhibitions in Türkiye and Eurasia, BeautyEurasia is preparing to welcome the industry for its 21st edition, taking place 2–4 September 2026 at the Istanbul Expo Center.
Organised by ICA Events, BeautyEurasia: International Exhibition for Cosmetics, Beauty, Hair, Packaging, Ingredients Hygiene and Private Label will bring together manufacturers, brands, distributors, buyers, and beauty industry professionals under one roof for three days.
With its extensive international network, strong commercial potential, and high-value B2B meetings, BeautyEurasia offers exhibitors the opportunity to expand into new markets, strengthen their export networks, and establish strategic partnerships, while serving as a platform that helps shape the future of the beauty industry.
BeautyEurasia Strengthens Türkiye's Position in the Global Beauty Industry
Stating that Türkiye stands out as an important manufacturing country in the beauty industry and has a strong growth potential, Filiz Mehmedova, Exhibition Director of BeautyEurasia: International Exhibition for Cosmetics, Beauty, Hair, Packaging, Ingredients Hygiene and Private Label, said: "The beauty industry, which has a vast ecosystem ranging from brands and manufacturers to consumers, also holds significant potential. Today, the global beauty industry has reached a size of approximately EUR 290 billion, with around 4.2 billion potential users worldwide. Meanwhile, the Turkish market has recently emerged as one of the fastest-growing regions in the industry. As of 2025, the size of the beauty market in Türkiye has reached TRY 217 billion, while the influence of digital platforms is playing an increasingly critical role in the expansion of the sector. As BeautyEurasia, with more than 20 years of experience, we are delighted to contribute to strengthening Türkiye's position in the international beauty arena. To achieve this, we do not focus solely on physical scale; we also place great importance on quality business connections, strategic B2B meetings, and commercial efficiency. The structure of our exhibition, which combines global reach with local market knowledge, enables the establishment of impactful partnerships across the industry."
A Strategic Business Hub for Türkiye, Eurasia and Surrounding Markets
Once again, BeautyEurasia 2026 will bring together leading brands, manufacturers, and buyers from around the world in Istanbul.
Serving as a strategic meeting point for professionals looking to expand into the markets of Türkiye, Eurasia, the Middle East, the Balkans, and the CIS region, the exhibition continues to contribute to the development of international trade networks across the beauty industry.
Join BeautyEurasia 2026 to discover new products, build valuable international business connections, and meet the professionals shaping the future of the global beauty industry.
Organised by ICA Events, BeautyEurasia: International Exhibition for Cosmetics, Beauty, Hair, Packaging, Ingredients Hygiene and Private Label will bring together manufacturers, brands, distributors, buyers, and beauty industry professionals under one roof for three days.
With its extensive international network, strong commercial potential, and high-value B2B meetings, BeautyEurasia offers exhibitors the opportunity to expand into new markets, strengthen their export networks, and establish strategic partnerships, while serving as a platform that helps shape the future of the beauty industry.
BeautyEurasia Strengthens Türkiye's Position in the Global Beauty Industry
Stating that Türkiye stands out as an important manufacturing country in the beauty industry and has a strong growth potential, Filiz Mehmedova, Exhibition Director of BeautyEurasia: International Exhibition for Cosmetics, Beauty, Hair, Packaging, Ingredients Hygiene and Private Label, said: "The beauty industry, which has a vast ecosystem ranging from brands and manufacturers to consumers, also holds significant potential. Today, the global beauty industry has reached a size of approximately EUR 290 billion, with around 4.2 billion potential users worldwide. Meanwhile, the Turkish market has recently emerged as one of the fastest-growing regions in the industry. As of 2025, the size of the beauty market in Türkiye has reached TRY 217 billion, while the influence of digital platforms is playing an increasingly critical role in the expansion of the sector. As BeautyEurasia, with more than 20 years of experience, we are delighted to contribute to strengthening Türkiye's position in the international beauty arena. To achieve this, we do not focus solely on physical scale; we also place great importance on quality business connections, strategic B2B meetings, and commercial efficiency. The structure of our exhibition, which combines global reach with local market knowledge, enables the establishment of impactful partnerships across the industry."
A Strategic Business Hub for Türkiye, Eurasia and Surrounding Markets
Once again, BeautyEurasia 2026 will bring together leading brands, manufacturers, and buyers from around the world in Istanbul.
Serving as a strategic meeting point for professionals looking to expand into the markets of Türkiye, Eurasia, the Middle East, the Balkans, and the CIS region, the exhibition continues to contribute to the development of international trade networks across the beauty industry.
Join BeautyEurasia 2026 to discover new products, build valuable international business connections, and meet the professionals shaping the future of the global beauty industry.