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Bringing people together is at the heart of what we do as BeautyEurasia. Exhibition industry, which creates events that act as bridges between markets and benefit different industries and economies, is one of the industries that have been heavily affected by the global pandemic. However, Regional Director of Hyve Group, Kemal Ülgen reminds that the way out from the crisis will be through exhibitions. Ülgen says that the dates of the exhibitions have been changed and adds: “Exhibition industry is unfortunately one of the top industries that got affected by the crisis. But we have to remember that trade exhibitions are the lifeblood of international trade. After the pandemic is brought under control, the demand in the influence of exhibitions and the synergy they generate will increase. In the effort to vitalize world economy, exhibitions that bring together manufacturers and buyers, create thought platforms where the new state of the economy can be evaluated, prepare the environments in which new trading lexicon and ways of doing business can be discussed are going to be have a big mission.”