BeautyEurasia 2026

2 - 4 September 2026 • IFM (Istanbul Expo Center)

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Why BeautyEurasia?

One of the most established trade platforms in the Eurasia region, BeautyEurasia continues to drive the pulse of the industry by offering unique business and partnership opportunities to professionals in the cosmetics and beauty sector.

At our 20th edition in 2025, we achieved a record level of engagement with industry professionals from 114 countries:

13,314
Visitors
40% increase in visitor attendance compared to the previous edition
26%
International Visitors
3,406 foreign industry professionals
547
Brands
302 exhibitors from 23 countries
5,300+
B2B Meetings
600+ VIP buyers

To build on this success, we will come together again at the 21st International Cosmetics, Beauty and Hair Exhibition. From 2–4 September at the Istanbul Expo Center, secure your place to discover the latest products, innovations and industry trends.

Exhibitor & Visitor Profiles

Distributors & Importers
Direct business meetings with brands aiming to expand into international markets
Retail Chains & E-Commerce Buyers
Decision-makers responsible for shelf placement, category management, and supply agreements
Brand Owners & Product Managers
Professionals open to new product development and brand collaborations
OEM & Private Label Buyers
Purchasing teams seeking manufacturing, formulation, and private label solutions

Exhibitor Testimonials

We hosted a large number of VIP buyer delegations. Both the meetings scheduled in advance through the matchmaking application and the visitors who came to our stand after initial introductions resulted in many in-depth discussions at our meeting tables. We held separate meetings with distributors, manufacturers, wholesale buyer delegations, and supermarket chains. We are already preparing for next year. We believe we achieved a strong return on our investment and plan to participate again next year.

Gazeline

BeautyEurasia was our preferred exhibition due to its long-established position as one of the oldest fairs in the industry. On the first day of BeautyEurasia 2025, we held 7–8 highly qualified business meetings. We connected with professionals from the Middle East, Saudi Arabia, Kazakhstan, Russia, Colombia, and Indonesia. Any company that has not yet reached market maturity should definitely be present at BeautyEurasia. We look forward to meeting again at BeautyEurasia 2026.

O2O

The first day of the exhibition was extremely busy for us. We received strong demand from Africa, Europe, and Asia. The visitor profile was highly professional and at VIP level. We were very satisfied with the overall experience. BeautyEurasia is an exhibition that delivers a strong return on investment. We definitely plan to participate again next year.

Lelas

One of the Key Exhibitions in the Turkish Cosmetics Industry!

As one of the largest industry meeting points in Eurasia, BeautyEurasia is the international exhibition for beauty, cosmetics, and hair care products. BeautyEurasia offers a platform for industry professionals from Turkey and abroad to create new business and partnership opportunities.